Youmoney launches an online campaign for its lending platform

Youmoney.pl launches the first broad image campaign on the Internet. The loan broker promotes the possibility of comparing offers from many institutions after completing one form. The materials show everyday situations in which an unexpected expense makes it difficult to implement plans and prompts people to seek financing.

The Złote Ładnie agency is responsible for the creative concept and films. The broadcast includes YouTube, Wirtualna Polska and Onet portals, as well as video channels and VOD platforms, including Player and HBO. The focuses campaign on the convenience of the process and limiting the repeated provision of the same information on different websites.

Youmoney acts as an intermediary compiling offers and not as an entity granting all loans presented. One form is intended to facilitate the search for proposals tailored to the client's situation, but the final conditions and decision remain with the financing partner. The launch of advertising is a change in brand communication, not an announcement of one common price for all available products.

The brand wants to distinguish the service from seeking financing independently from companies. The campaign therefore focuses on how to reach the offers, not on one promotion.