PKO BP launches its November IKE and IKZE campaign

On 2 November, PKO Bank Polski is launching a campaign encouraging retirement saving through IKE and IKZE accounts. Advertising will run on television and online until 13 December 2026. The commercials feature Izabela Kuna and Vanessa Aleksander discussing how to prepare personal finances for life after work.

The bank uses short commercials lasting fifteen and thirty seconds. Their message focuses on starting to save earlier and on tax advantages associated with IKE and IKZE. The campaign is intended to prompt conversations about future income before retirement becomes an immediate challenge for the household budget.

The announcement cites OECD model calculations comparing future pensions with previous net earnings. For someone earning the average wage in Poland, the bank quotes around 32 per cent for women and just over 40 per cent for men. These are model results, rather than a forecast of any individual customer’s pension.

GPD, Papaya Films and Havas Media prepared the campaign. The new development is the launch of a time-limited advertising campaign. The announcement does not introduce a new cash bonus or guaranteed interest rate on accounts. The amount accumulated depends on contributions, the saving period, costs and the performance of the chosen investment option.